Pick me, not them!
Standing out in a busy marketplace doesn’t always mean reinventing the wheel,
it sometimes helps but here’s something…
Just be better than your
competitor!
There are a huge amount of businesses out there all doing the same thing but what makes a customer choose whether to use you or the next company in the google listings?
From a marketing perspective, I could spout a load of hoo harr about what businesses should and shouldn’t do. I’m not going to do that, mainly because you’ll get bored, switch off and think about something far more enjoyable. Although I will give these three tips from the point of view of a consumer. Yes, I buy stuff, I’m a consumer, I don’t just tout my business all day every day!
Shock horror, customers don’t buy purely on price. Customers are savvy shoppers and are always looking for a bargain, but a bargain doesn’t mean the cheapest. Quality is number one. When I go to buy something, I compare quality and that doesn’t mean just the product or service. It’s the quality of service, after care and knowledge that I’ve been sold something that fits my needs.
Know your stuff.
It could be the difference between a customer buying from you or not. If you don’t know your product or service inside out, get learning! A customer wants to deal with knowledgeable and experienced people so they understand what they’re buying and are reassured that they’ve made the right decision. On the other hand, you need to find out what the customer needs first and if your product or service suits what they’re looking for.
Branding. I’ve always said that looks don’t matter, but they help! So true in this instance as the customer looking to buy from you will judge you. They’ll judge how useable your website is, how easy it is for them to contact you and if you have a retail store, how clean, well laid out your store is. If you give the impression of shoddiness in your own branding and your logo or website is tired, it doesn’t exactly give off a great impression to a customer that wants to give you their money.
Of course when the customer has decided to use you, ask them why! I always find businesses ask why they got turned down for a job or why something fell through but never why they got chosen. If you don’t ask, you’ll never know how your competitors are doing.
PinkLabelMarketing
Standing out in a busy marketplace doesn’t always mean reinventing the wheel,
it sometimes helps but here’s something…
Just be better than your
competitor!
There are a huge amount of businesses out there all doing the same thing but what makes a customer choose whether to use you or the next company in the google listings?
From a marketing perspective, I could spout a load of hoo harr about what businesses should and shouldn’t do. I’m not going to do that, mainly because you’ll get bored, switch off and think about something far more enjoyable. Although I will give these three tips from the point of view of a consumer. Yes, I buy stuff, I’m a consumer, I don’t just tout my business all day every day!
Shock horror, customers don’t buy purely on price. Customers are savvy shoppers and are always looking for a bargain, but a bargain doesn’t mean the cheapest. Quality is number one. When I go to buy something, I compare quality and that doesn’t mean just the product or service. It’s the quality of service, after care and knowledge that I’ve been sold something that fits my needs.
Know your stuff.
It could be the difference between a customer buying from you or not. If you don’t know your product or service inside out, get learning! A customer wants to deal with knowledgeable and experienced people so they understand what they’re buying and are reassured that they’ve made the right decision. On the other hand, you need to find out what the customer needs first and if your product or service suits what they’re looking for.
Branding. I’ve always said that looks don’t matter, but they help! So true in this instance as the customer looking to buy from you will judge you. They’ll judge how useable your website is, how easy it is for them to contact you and if you have a retail store, how clean, well laid out your store is. If you give the impression of shoddiness in your own branding and your logo or website is tired, it doesn’t exactly give off a great impression to a customer that wants to give you their money.
Of course when the customer has decided to use you, ask them why! I always find businesses ask why they got turned down for a job or why something fell through but never why they got chosen. If you don’t ask, you’ll never know how your competitors are doing.
PinkLabelMarketing
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